FEATURED IN... /// Press and Media Coverage for Achilles and the Tortoise

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Vanity Teen (English)

How And When Sustainability Became Cool — A Chat With Achilles And The Tortoise November 2024 In-depth interview with creative director Willem van Helvoirt covering brand philosophy, materials, design process, and the relationship between sustainability and streetwear culture. 🔗 https://www.vanityteen.com/how-and-when-sustainability-became-cool-a-chat-with-achilles-and-the-tortoise/

La Moda Channel (English)

Achilles and the Tortoise: A Journey of Sustainable Fashion during Who's Next Paris September 2024 Coverage of AATT's appearance at Who's Next Paris trade show, with an exclusive editorial photographed by Gianmarco Boccaccio. Discusses the brand's "purpose economy" philosophy and comparison to Patagonia. 🔗 https://lamodachannel.eu/achilles-and-the-tortoise-whos-next-paris-by-gianmarco-boccaccio/

COSH! (English)

Achilles and the Tortoise: ethical slow-fashion from Amsterdam Comprehensive brand profile covering certifications (GRS, OCS, GOTS), production transparency (Portugal & Netherlands), EarthColors® natural dyes, the ALTER upcycling collection, and the lifetime warranty. 🔗 https://cosh.eco/en/brands/achilles-and-the-tortoise

Dutch press

OneWorld

De kledingindustrie op zijn kop zetten, maar wel in stijl August 2021 Profile interview with founders, photographed by Chavez van den Born. Covers the founding story, the streetwear-meets-sustainability positioning, and the brand's mission to make climate-conscious clothing without "geitenwollen sokken." 🔗 https://www.oneworld.nl/lezen/lifestyle/fair-fashion/de-kledingindustrie-op-zijn-kop-zetten-maar-wel-in-stijl/

Textilia

Mode met een missie: Achilles and the Tortoise lanceert crowdfundcampagne voor duurzame truiencollectieNovember 2024 Q&A with the three founders — Willem van Helvoirt, Matthijs Tersteeg and Don van Diest — about the new heavyweight sweater collection and the Crowdaboutnow campaign. 🔗 https://www.textilia.nl/mode-met-een-missie-achilles-and-the-tortoise-lanceert-crowdfundcampagne-voor-duurzame-truiencollectie/

BNNVARA / De Wereld Draait Door

Duurzaam op Donderdag: eerlijke streetwear November 2019 DWDD feature on AATT's early launch, with Matthijs Tersteeg explaining the "Rule of Thirds" business model and why the brand deliberately chose streetwear as a vehicle for sustainability messaging. High-authority Dutch public broadcaster. 🔗 https://www.bnnvara.nl/dewerelddraaitdoor/artikelen/duurzame-donderdag-eerlijke-streetwear

The Green Editorial — Brand Profile

Achilles and the Tortoise: streetwear waarbij het welzijn van mens en natuur centraal staat February 2022 Long-form interview about the brand's origins, the founders' shared worldview, and the "Duurzame Jonge 100" network. 🔗 https://thegreeneditorial.nl/achilles-and-the-tortoise-streetwear-waarbij-het-welzijn-van-mens-en-natuur-centraal-staat/

The Green Editorial — Hemp Collection

"Hoe een regeneratief 'monomateriaal' als hennep de mode-industrie op duurzame wijze verandert" August 2024Coverage of AATT's new circular hemp collection developed with Fabriek Fris and Anderlus — including hemp buttons, signalling AATT's commitment to monomaterial design. 🔗 https://thegreeneditorial.nl/hoe-een-regeneratief-monomateriaal-als-hennep-de-mode-industrie-op-duurzame-wijze-verandert-achilles-and-the-tortoise/

Platforms and directories

Organic People

Achilles and the Tortoise — Sustainability-focused brand directory covering GRS/OCS/GOTS certifications and the plastic-free promise. 🔗 https://organicpeople.nl/merken/achilles-and-the-tortoise/

Voor de Wereld van Morgen

Achilles and the Tortoise — Platform for sustainable initiatives recognising AATT as a member brand. 🔗 https://www.voordewereldvanmorgen.nl/leden/achilles-and-the-tortoise

Club Kakatua — NGO Collaboration

Achilles and the Tortoise Listing as collaboration partner for the Club Kakatua Tee — a 50-year sustainable shirt project. 🔗 https://www.clubkakatua.nl/giftshops/achilles-and-the-tortoise