Latest news
WWF launches Wildlife Campaign to help nature survive the Corona crisis - Powered By Achilles and the tortoise
The crisis broke people out of their daily routines. The world stopped for a minute and it seemed like nature could breathe again. But for many wildlife species this was not the case. Illegal wildlife trafficking has not stopped. In fact, it has increased as their protection is lost in these times of crisis.
WWF and Achilles and the Tortoise have joined forces to support community-rangers, so that they can continue to actively protect wildlife. The Pangolin is the face of this wildlife campaign. This majestic creature is tired of being trafficked and killed for bullshit medicines. That’s why the pangolins stand up and fight. Wildlife poaching must stop!
By buying a WWF x Achilles and the Tortoise Pangolin t-shirt or protection social mask, you contribute to the detecting of illegal markets and trade routes and catching wildlife criminals. Show your support and buy one of the campaign items here.
These are not proprietary Achilles and the Tortoise products, but we are proud to contribute to this great initiative by providing the designs!
Achilles and the Tortoise
A label intent on creating standout pieces for the urban and streetwear customer.
Story
Achilles and the Tortoise wants to show the world the true price of clothing and demonstrate that ethics can be associated with high-quality streetwear.
Our mission is to transform the clothing industry – because of its negative impact as a result of excessive pollution, unsold stock, gruesome working conditions – and at the same time enhance natural biodiversity. We have developed a new, regenerative business model: ‘The Rule of Thirds.’ The Rule of Thirds determines the price of a product using a clear formula: one third covers circular production costs, one third is invested in specific projects to restore biodiversity, and the last part is profit and reinvestment.
With this business model, we want to encourage other organizations to review their business operations and inspire them to strive towards an economic balance where they value economic profits, the wellbeing of people and nature conservation equally.